exQUIZZme !

Ever lost for ideas while working in a group? One of the most often-used technique for generating many ideas is Brainstorming. Alex Osborn, a partner in an advertising agency, developed brainstorming techniques years ago in 1941 to help his employees to come up with many, many ideas for their advertising business.

To enable Brainstorming to be effective, there are certain rules to follow. One of the most important is that no one should make any judgment about anyone’s ideas. There should be a FREE-FLOW of ideas (that’s why Brainstorm is put under the WATER Element category!) and everyone’s ideas are to be respected and taken into account.

Let’s go through the steps of setting up an effective Brainstorming session: Read the rest of Brainstorm »