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Who Cares?

Junk mail. We all get it. And it goes straight to the trash can. How do you make sure your marketing piece doesn’t end up in the round file?

Give it the ‘who cares’ test. You have approximately five seconds to get your prospect’s attention. Make those five seconds count!

1. Start with a grab ‘em headline.

2. Follow with a transitional sub headline.

3. Make the body count.

4. Give them a reason to call, now.

Your prospects don’t care about your company. They care about themselves and how you can fix their problem, make them more comfortable, save them time or money, or relieve their stress.

What are your marketing pieces doing for your company?

You Gotta Give it Time

When I first began looking to earn money on the web, I was curious about everything! I joined one program after the next because everything looked interesting. Like a lot of people I searched for an easy way to earn money from the net. If I saw the word “easy” I went for it.

It didn’t take long to find out there is no easy way to make money on the net. No matter what I decided to promote, if I wanted to make it work, I’d have to commit to it for the long haul.

That meant advertising CONSISTENTLY. Consistency builds trust. When people see your ad again and again they will recognize someone who is serious about their business.

Advertising also involves trying different venues such as placing ads in e-zines or giving away free reports to discover the best methods for your offerings as well as testing various ads to find out what works and what doesn’t.

I had to be willing to study the network marketing business. That meant reading, reading and reading some more.

Most of all, I had to discover if the opportunity was a good fit. If you don’t believe in what you are promoting, success is only an illusion.

I decided it was important for me to find a first rate product that would help others in their quest for network marketing success. My website reflects this desire. I market several top-selling resources that have helped hundreds of people build a successful online venture.

Are you discouraged? Take a fresh look at your opportunity. How much effort have you put it?

If you believe you’ve made the best effort and aren’t getting the results you want maybe it’s time to discard that program or product and find something else.

The bottomline? YOU GOTTA GIVE IT TIME. Give yourself time to study, learn, apply concepts, and develop your marketing skills. In time, you’ll reap the rewards of patience and consistency.

Your Home Biz Store

To make your home biz store successful, you need to establish the following characteristics. First. you need to cultivate the trust and credibility of others by being knowledgeable and honest about your business. Second. don’t exaggerate claims because people are wary of these tactics, and you may lose customers. Third, send email messages with at least one question that requires an answer.

Fourth, make sure the messages are short; long messages more than likely won’t be read. Fifth, ask people to acknowledge that they got your message about your home biz store. Sixth, be aware of stricter spam practices as many email providers are blocking messages even if they aren’t spam. Seventh, don’t expect a get rich quick scheme; it takes time for a home business to grow.

Eighth, be persistent with your home biz store. Ninth, expect emotional highs and lows as there will be successes and setbacks. There are time management skills you can utilize. You can make a “to do” list. Write the list down, and leave it somewhere you are sure to look. Of course the list can be flexible; some tasks will have to be put off, and the list may need updating.

Also instead of writing everything on scraps of paper, invest in a simple spiral notebook to record what’s going on. It can be a good memory jogger and can be used for future reference. There are also ways to manage the telephone. Record an effective message such as “Hello, this is John Smith. I’m not available now, but if you leave a message about what your call concerns and the best time to get up with you, I’ll call you back later.” If somebody can answer your calls for you, have them say the same. You want to know what the call is about to better prepare yourself for further conversations.

Your first priority in your home biz store is your customer; the old cliche “the customer is always right” is tired but true. Offer your customers newsletters to keep them apprised of your doings. Ask customers if they want to be notified if you change your website. Keep in contact with a customer after a purchase to ensure satisfaction. Send them surveys, and use rewards as incentives such as gift certificates.

If you have a website, make sure it’s easy to use. Have a “frequently asked questions” or FAQ section to tell customers your policies. Send surveys asking about site navigation. Fix any problems promptly. Make your contact information readily available; post hyperlinked email addresses and toll-free numbers. A nice touch is sending longtime customers thank you gifts, emailing them cards on special occasions, and giving them price breaks. With these suggestions, your home business can thrive.